As you may have noticed, it’s been about three weeks since I last made a post here on No-BS-Marketing. Although my main “dot-com” businesses (UltimateFatBurner.com & Real-Customer-Comments.com) are always my #1 priority, I really hoped I would be more consistent posting material to this site. But sometimes, running a successful Internet business gets in the way.

And that’s the topic of today’s ramblings.

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A few months back, I started messing around a little more seriously with Chitika’s Premium Ad service (which displays targeted advertising to visitors arriving directly from a Search Engine – visitors navigating through your site will not see the ads) on UltimateFatBurner.com to see how it would perform (if you’re not “up to speed” on the great Chitika discussion, I recommend reviewing the original post, and my follow up post).

Initially, I placed a small (468 X 60) ad directly below the H1 heading on 10 top-performing pages on UltimateFatBurner.com and tracked the data for a month. The results were uninspiring (no difference in CTR or eCPM) although not entirely surprising. The Chitika representatives I have communicated with have always emphasized the importance of using a larger sized ad format – in a prominent position – if one is to expect a dramatic increase in ad metrics.

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