Archive for July, 2010

Lis Sowerbutts’ BOGUS SBI! Scam Review

dictionary series moron 300x199 Lis Sowerbutts BOGUS SBI! Scam Review

It was with a great deal of annoyance that I read through Lis Sowerbutts’ “review” of the “SBI! (Site Build It!) scam.” For someone who maintains to be interested in presenting her visitors with balanced, fair and informative material, her argument is, in non-politically correct parlance, retarded.

Case in point; if you want to talk authoritatively about a product or system, it helps to have some first hand experience with it. If you do not – and to my knowledge Lis Sowerbutts is not, nor has even been a Site Build It! owner, it’s a bit difficult to allot a ton of credibility to anything the author says.

It’s also a little annoying for marketers like myself who go out of their way to be informed before opening a discussion with an audience about a certain product or service (I recently reviewed Adam Short’s Niche Profit Classroom; I paid the $67/month subscription fee, learned the system and wrote about its Pros and Cons. It took many hours of work to do so).

It’s too bad Lis couldn’t be bothered to conduct a real review of SBI!. She’d have a lot more credibility if she did. Because as things stand, she appears to be little more than an ill-informed, lazy, malicious twit with a “bone to pick.”

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If you’re a webmaster interested in obtaining in-pointing links for your web site, you’ve probably heard of the value offered by “.edu”, “.gov” and “.org” links.

The thinking goes like this…

… The “.edu” domains are usually maintained by academic institutions that have a lot of credibility, and therefore garner instant respect with Google. The “.org” domains, maintained by respected organizations and associations, receive the same.

Therefore, obtaining an in-pointing link from such a domain offers much more impact than from a simple “.com” or “.net” domain (“.gov” links, or links from government sites, are also seen as credible and highly valuable). That’s the argument being made by various marketers anyhow – certainly the ones trying to sell you the software that locates the “.gov”, “.edu”, or “.org” links.

But are these links really all they are cracked up to be?

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A Tip For Budding Online Video Marketers

If you’re a budding video marketer out and about shopping for a camera to create your YouTube promotional videos, don’t make the same mistake I did; double check your chosen camcorder exports its video in a widely supported format.

I bought the JVC Everio, which appeared to offer all the “bells and whistles” I needed, including a “one touch upload to YouTube” option which I assumed meant that the camera exported video in a format supported by YouTube.

Oooops!

It doesn’t.

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