Every time the engineers over at Google pull a couple of the levers here and push a few buttons there to make changes to their ranking algorithms, the inevitable outcry ensues…

Google has become too big for its britches.  Google thinks its “owns” the Internet. Google is striking out against SEO professionals and all the hard-working folks who rely on a certain volume of traffic to sustain their businesses. And so on, and so on, and so on.

It happens every single freakin’ time. You can pretty much set your watch by it; the outrage, the outcry, the contempt.

And for the life of me, I can’t understand why.

First of all…

Every single “enraged” webmaster needs to give his (or her) head a good, swift shake. Google is not in business to make you money. They are not in business to make me money. They do not owe you or I a living. They do what they do to increase the value of the company for its shareholders.

That’s it, that’s all. Get over it.

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The Internet “Traffic Myth” is probably the one most capitalized on by less-than-scrupulous “gurus” looking to pad their bank accounts.

Think about it for a minute.

How many times have you been pitched  a product, technique, or software tool that will – according to the guru in question – drive huge volumes of traffic to your web site and send sales through the roof?

I can’t even begin to count them.

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