A few weeks ago, I wrote a post about Google’s newest algorithym update (now called Panda or Farmer) and my reaction to all the hullabaloo surrounding it.

Which was, of course, a resounding yawn.

Without sounding like a gray-bearded Internet marketing Gandalf, I’ve weathered zillions of algorithym updates over the years (as has any marketer who’s been online for over a decade). And I can’t think of one major upgrade – from any of the major Search Engines (SEs) – that has not provoked a reaction from webmasters. This reaction, of course, is always the same…

Outrage. Anger. Hand wringing.

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