Before beginning this discussion, I have to confess a personal bias; I’ve never really found article marketing to be a particularly worthwhile strategy in the pursuit of useful backlinks – at least, not for my particular niche. But then again, it’s possible article marketing has never worked for me because I never really bought into it, and therefore never committed the appropriate resources to it.

A self-fulfilling prophecy if you like.

Nah.

Although not being a huge fan, I do occasionally revisit article marketing, often after reading a particularly compelling and authoritative article in favor of it.

However, in late spring 2011 in the aftermath of the infamous Google Panda/Farmer update, I’m even less convinced article marketing makes a lot of sense.

If you’re not familiar with the basics, let’s briefly cover them…

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I get it.

Nurturing and maintaining a social media presence continues to become more and more important for web masters, Net marketers, and anyone who wants to do any sort of business effectively online.

And Twitter, of course, is a huge part of that.

That doesn’t mean I understand the appeal of receiving 140 character messages. Nor do I appreciate the added pressure of coming up with something witty to “tweet” on a regular basis, or even – let’s face it – having to “tweet” at all.

And yet, regular, consistent “tweeting” may be key to achieving some sort of success with Twitter.

At least, that’s what the gurus say.

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