C-T-P-M. Content, Traffic, PREsell, Monetize.

The C-T-P-M acronym was, to my knowledge anyway, first coined by my old boss, Ken Evoy of SiteSell.com. It very concisely “verbalizes” one of the most effective means of building a successful, long term online business.

C-Content: Create high-value, in demand content relative to your niche. Do the appropriate keyword research to come up with a list of highly profitable keywords (i.e., keywords that have a high demand – plenty of searches performed – and relatively little supply – a small number of sites coming up for these terms). Create quality content targeting these specific keywords.

T-Traffic: Such content, especially when it is based on sound keyword research, brings targeted, qualified visitors to your web site.

PREsell: Once the visitors arrive, your exceptionally high quality content material establishes your credibility and builds a bond of trust, so that you may now PREsell those visitors…

M-Monetize: Introduce your PREsold visitors to your various offerings, depending on your monetization models. This can include your own products, products you’re affiliated with, your eBay auctions, your Adsense ads, etc, etc.

Explained so simply, you may be thinking… “well, DUH! I’m using that same strategy myself.”

Yep. You may be using C-T-P-M yourself without even knowing it. My UltimateFatBurner.com is a C-T-P-M site, although I’d never heard of the concept when I began the site.

Nonetheless, the true beauty of C-T-P-M is that it makes it easy to determine what it is you should be doing, at any given stage in the online business building process. You’d be surprised how may newbie marketers skip the C-T-P and move directly to “M”. Yep, they are focused on how they are going to monetize their site’s traffic… long before it has any traffic.

Until you have a steady, daily stream of  visitors your site will earn you exactly ZERO, so all efforts searching out the ideal affiliate partnerships are a complete and total waste of your time.

Another common mistake is to focus on traffic building strategies (i.e., the “T” element) before the site in question has enough content to warrant driving traffic to it.

I’m a huge fan of the C-T-P-M process. In my opinion, using it as a guideline is the best option for the majority of individuals who are looking to generate revenue from the Internet.

Why? Let’s address the reasons…

  • The C-T-P-M process is sound, plays by the rules, and will yield success if you stick with it. It allows you to build a resource which you have the opportunity to sell later if you like (over the years, I’ve had numerous 6-figure offers for my UltimateFatBurner.com web site).
  • The C-T-P-M process is a practical, longer term approach to building a business. Why is this beneficial? Because unless you happen to have a background in advertising, business, or marketing you’re going to need to learn the “online marketing ropes.” And there’s a lot to learn. Building a business slowly allows you to learn as you go. Smart strategy. You’ll make less mistakes, and waste less money.
  • The C-T-P-M process keeps you focused. When every guru in the world is offering some way to turn your computer into a magical cash magnet, C-T-P-M keeps you on the right track. Online, it’s easy to get caught up evaluating the merits of various money making schemes, and it’s easy to succumb to “paralysis by analysis.” Yep, you’ll be so overwhelmed by the options, you won’t be able to decide which path is the right one.
  • The C-T-P-M process is cost effective. Let’s face it; if you want to drive traffic to your web site, you need to either pay for it (which can be expensive, depending on your niche) or have the Search Engines send it to you for free.

The C-T-P-M process is also the process followed by user’s of  SiteSell.com’s popular Site Build It! software. If you’re interested in learning more about C-T-P-M, and how you can put it to work for your own online business, click here!

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