One of the biggest detriments to online success I have seen over the years is an unwillingness to invest in your business.
This is especially true for newbie marketers, many of whom want to see if the whole “online business” thing is going to pan out for them before they put any of their money on the line.
I can tell you from experience that this simply does not work.
When I started out online in the late nineties, I knew absolutely nothing about the Internet, and even less about marketing, advertising, or any of the net-specific skills required for earning a living online. I figured I could sort of “learn as I earned.”
Not so.
Without any practical background in fields that have “carry over” to the ‘net (like the aforementioned advertising, marketing, or business), I simply floundered around for a couple of years, wasted hundreds of hours of my time, and never made a penny.
Until I got my hands on Ken Evoy’s “Make Your Site Sell” in ’98 or ’99 (the book hasn’t been updated since 2002, but it’s still a great resource and it’s available for free here!).
When I read it, lights went on, bells rang and sirens wailed!







