One of the things I like best about purchasing products retailed through the ClickBank network is that I know I can always get a refund for any product that doesn’t live up to my expectations…

… no questions asked.

Why?

Because you can bypass any merchant altogether and request the refund directly from ClickBank. They’ll refund your money on any product retailed in their marketplace for a period of up to 60 days (which is exactly why every single merchant offers a “60 day guarantee.”)

It hasn’t happen a whole lot over the years, but there have been occasions when contact with a merchant has ended dramatically as soon as the word “refund” was mentioned. It was like s/he disappeared into the great black void of cyberspace. Yes, despite claiming to offer an unconditional money back guarantee and all that good stuff.

This has never concerned me because I know I can go directly to ClickBank for my refund. And now, that’s usually what I do for any product I’m not happy with; bypass the merchant and go straight to ClickBank.

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It was with a great deal of annoyance that I read through Lis Sowerbutts’ “review” of the “SBI! (Site Build It!) scam.” For someone who maintains to be interested in presenting her visitors with balanced, fair and informative material, her argument is, in non-politically correct parlance, retarded.

Case in point; if you want to talk authoritatively about a product or system, it helps to have some first hand experience with it. If you do not – and to my knowledge Lis Sowerbutts is not, nor has even been a Site Build It! owner, it’s a bit difficult to allot a ton of credibility to anything the author says.

It’s also a little annoying for marketers like myself who go out of their way to be informed before opening a discussion with an audience about a certain product or service (I recently reviewed Adam Short’s Niche Profit Classroom; I paid the $67/month subscription fee, learned the system and wrote about its Pros and Cons. It took many hours of work to do so).

It’s too bad Lis couldn’t be bothered to conduct a real review of SBI!. She’d have a lot more credibility if she did. Because as things stand, she appears to be little more than an ill-informed, lazy, malicious twit with a “bone to pick.”

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Today I’m planning to download two Internet-Marketing related products and do some reading (Neil Shearing’s Top Linking Secrets and Kevin Riley’s Recipe for Creating Live Video Infomercials). No matter how much work you do online, or how “plugged in” you are into things, it’s always a good idea – from time to time – to invest a few bucks and some “learning” time into fresh manuals and publications from reputable online marketers. Over the years, I’ve spent thousands of dollars doing just that.

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