Since we have been talking a lot about obtaining quality in-pointing links lately, it seems prudent to mention Ryan Deiss’ Authority Codes report. It’s a freebie  – a tantalizing tidbit Ryan gives away in exchange for an e-mail address so he can promote his various products to you.

In this case, however, it’s actually a pretty decent trade off.

The Authority Codes is a visually appealing, super-slick, 21-page PDF document that shows you how to use the SEO Quake FireFox plugin along with 12 customized search queries (these are the “authority codes” Ryan is talking about) that will help you find credible blogs where you can post a comment and obtain an in-pointing link.

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Just a quick note to let you know I’m playing with two link building tools right now; Brad Callen’s SEO Elite and the “Link Assistant” software, brought to us by the makers of SEO PowerSuite. Reviews of both to follow shortly (I hope).

Right now, I’m enjoying tinkering a bit.

Stay tuned!

If you’re a webmaster interested in obtaining in-pointing links for your web site, you’ve probably heard of the value offered by “.edu”, “.gov” and “.org” links.

The thinking goes like this…

… The “.edu” domains are usually maintained by academic institutions that have a lot of credibility, and therefore garner instant respect with Google. The “.org” domains, maintained by respected organizations and associations, receive the same.

Therefore, obtaining an in-pointing link from such a domain offers much more impact than from a simple “.com” or “.net” domain (”.gov” links, or links from government sites, are also seen as credible and highly valuable). That’s the argument being made by various marketers anyhow – certainly the ones trying to sell you the software that locates the “.gov”, “.edu”, or “.org” links.

But are these links really all they are cracked up to be?

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It’s an appealing thought…

Build hundreds, even thousands of targeted backlinks to your web site in minutes by using software that “searches out” blogs targeted to your niche, and automatically submits your comments (and your link). Some of these software services claim to be able to randomize your material, thus submitting numerous, but all entirely viable versions of your comments to the various resources.

Riiiiiiight.

If you think this is a viable way of building links, let me provide you with a real life example. As you know, I run a successful online business in the sports/weight loss supplement niche (with UltimateFatBurner.com & Real-Customer-Comments.com). Both of these sites make use of the WordPress platform to some extent – as a content management system, and to leverage the power of visitor comments to build fresh and relevant content. And yes, we have a honest-to-goodness blog which is updated daily.

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A short while back, I talked about how posting comments on quality, related blogs can be a great link building strategy if implemented properly (regardless of the “no follow” status of any blog).

Naturally, the most obvious next element of this discussion is…

How do I find superior quality, theme-related blogs?

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Sigh.

Here I am, talking about link building again. It seems like every second article is about link building in one  form or another. Nevertheless, link building is a vital element of SEO, especially for relatively new sites. So it has to be talked about (if you’re familiar with my articles, perhaps you’ve already read my “linking fundamentals” article. If not, you’ll probably want to review it now).

To recap my “take” on link building; the most important element of any successful campaign is to begin with a web site of exceptional quality and sufficient depth of material. If you don’t have this, you need to take a link building chill pill.

If you’ve got this in place, you’re ready to investigate strategies to build up your in-pointing links.

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These days, it’s no longer an option to publish an RSS (Really Simple Syndication) feed. You absolutely, positively, unequivocally MUST publish one.

There is no simpler way to syndicate your content, keep your visitors instantly informed of your site’s updates and obtain some in-pointing links in the process. (If you’re not using RSS yet yourself, download FeedReader for free, and then visit this URL. Open FeedReader, and click…

File > New > Feed

… to add the No-BS-Marketing feed to your reader. Now you’ll be updated instantly every time there’s a new post on this site. Cool, huh? And that’s really all there is to it!).

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Sometimes I just shake my head in disbelief. Like this morning, for instance.

I received an e-mail (regarding UltimateFatBurner.com) from an individual at a recognizable Search Engine Optimization firm that went like this…

“I cam across your article on a websites and we would post an article of yours on one of our weight loss related websites if you would post our article on your website.”

Now I don’t want to sound like a prude here, but if you are going to send me an e-mail soliciting some sort of venture, the first thing you want to do is to make sure you spell check your message, and (gasp!) use proper grammar.

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It would seem – on the surface, anyway – like a pretty simple, “no-brainer” link building strategy….

Find high quality blogs and hub pages that are related to your niche and/or theme, and make relevant posts that provide real value to the readers of these resources. If applicable, provide a link back to a related, quality article on your site – but only if it genuinely supplements the article.

(Regardless of whether or not a “no follow” protocol is followed on the resource in question, obtaining in-pointing links on credible sites is a worthwhile venture, not only for the referred visitors, but the credibility they impart on your own site).

Notice how I said “it would seem like a no-brainer” link building strategy?”

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It happened again.

Someone sent me a reciprocal link exchange request for a site in an obvious “under construction” state. It was a web site definitely NOT ready for links.

I’m at a bit of a loss as to why this happens so much.

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