I highly doubt Bob Dylan had online videos in mind when he sang “the times, they are a-changing.” Nonetheless, his words are particularly apt in this case. Not too long ago, few people had access to the sort of affordable, high-speed internet services that made watching online videos practical. For most us, it was a hair-tearing, frustrating experience.
Is it even worthwhile to publish a newsletter anymore?
I must ask myself that at least four times every month – each time I put together and send out UltimateFatBurner.com’s newsletter, and each time I login to my account over at Aweber.com to check out the results of each mailing.
I’m on the mailing lists of a number of Internet Marketers. Every couple of days or so I’ll hear from one or more of them, and there’s even a select few that e-mail almost daily! 99 times out of 100, these are promotional e-mails, as the guru in question – breathless with excitement – eagerly shares with me some closely guarded, “just released to the public”, secret that will turn my hard drive into a cash-siphoning machine.
Sadly, very few of these folks are using their lists to build rapport, or to “give something back” to their customers. So many of the newsletters I read contain absolutely no material of merit. There are a few exceptions, of course, but so many contain nothing but blatant “pitches” for one product or another.
