Archive for the ‘ Marketing Hype ’ Category

Why Facebook is NOT The “New Google”

Lately my inbox has been bursting with offers from Internet Marketers who are claiming that FaceBook is the new Google and THEY have found to key to making oodles of money with it. Of course, they are willing to share this opportunity with you… for a token fee.

Riiiiight.

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What’s The Number #1 Barrier To Online Business Success?

The other day, Elissa and I spent some time discussing what we considered to be one of the many reasons why people fail to attain their weight loss goals (Elissa is UltimateFatBurner.com’s scientific and technical adviser and contributing author).

Any guesses as to what that might be?

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Who Gives A Twit About Twitter?

Unless you’ve spent the last 6 months in a vacuum, you’ve probably heard something about Twitter and micro-blogging – the “apparent” newest trend in social media / networking.

Being inherently curious of any online tool that has certain authoritative figures in the Internet Marketing field buzzing with excitement, I decided to spend a little time looking into Twitter lately.

I’ve read authoritative articles on the subject, J.B. Allen’s “The Tweet Virus”, the gushing of numerous gurus, and I am currently in the middle of Joel Comm’s new book on the subject, “Twitter Power: How To Dominate Your Market One Tweet At A Time.

And I don’t get it.

Twitter might be fun, but it is one heck of an inefficient business building tool. That’s how it looks to me – at least for my business. So far.

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