A few months back, I started messing around a little more seriously with Chitika’s Premium Ad service (which displays targeted advertising to visitors arriving directly from a Search Engine – visitors navigating through your site will not see the ads) on UltimateFatBurner.com to see how it would perform (if you’re not “up to speed” on the great Chitika discussion, I recommend reviewing the original post, and my follow up post).

Initially, I placed a small (468 X 60) ad directly below the H1 heading on 10 top-performing pages on UltimateFatBurner.com and tracked the data for a month. The results were uninspiring (no difference in CTR or eCPM) although not entirely surprising. The Chitika representatives I have communicated with have always emphasized the importance of using a larger sized ad format – in a prominent position – if one is to expect a dramatic increase in ad metrics.

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A month ago, I introduced my newest test tube article on the Chitika Premium ad service. You can review the original post for the complete details but basically, I tested the Chitika Premium ads (they deliver extremely targeted ads and appear only to visitors arriving directly from a Search Engine (SE) query) to see what sort of results they would deliver. I placed the 468 X 60 ad at the top of my pages, just below the <H1> heading, as recommended by my Chitika account representative.

The results?

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My newest “test tube” article is going to feature a little test on Chitika’s premium ads (if you’re not up to speed on what I’m trying to accomplish with my “test tube” articles, please click here for a brief overview).

Chitika has been offering content publishers an Adsense-compatible ad solution (originally called “eminimalls”) since 2005. I’ve been using Chitika ads in the “eminimall” format on UltimateFatBurner.com pretty much since their inception.

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