As you may have noticed, it’s been about three weeks since I last made a post here on No-BS-Marketing. Although my main “dot-com” businesses (UltimateFatBurner.com & Real-Customer-Comments.com) are always my #1 priority, I really hoped I would be more consistent posting material to this site. But sometimes, running a successful Internet business gets in the way.

And that’s the topic of today’s ramblings.

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The other day, Elissa and I spent some time discussing what we considered to be one of the many reasons why people fail to attain their weight loss goals (Elissa is UltimateFatBurner.com’s scientific and technical adviser and contributing author).

Any guesses as to what that might be?

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It would seem – on the surface, anyway – like a pretty simple, “no-brainer” link building strategy….

Find high quality blogs and hub pages that are related to your niche and/or theme, and make relevant posts that provide real value to the readers of these resources. If applicable, provide a link back to a related, quality article on your site – but only if it genuinely supplements the article.

(Regardless of whether or not a “no follow” protocol is followed on the resource in question, obtaining in-pointing links on credible sites is a worthwhile venture, not only for the referred visitors, but the credibility they impart on your own site).

Notice how I said “it would seem like a no-brainer” link building strategy?”

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OK, OK, I admit it. This post’s title – “Why PLR (Private Label Rights) Articles Suck…” is inflammatory, and quite frankly, it’s meant to be. I had to get your attention somehow.

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You may have seen a page peel (or peel away) ad already: a web page that has a corner edge waving gently, with a short message displayed (”Click Me”, “What’s Inside?” etc)  tempting you to move your mouse over to see what the heck is up.

This “mouse-over” action “peels back” or “peels away” the page to reveal a completely new message below, as if on a different sheet of paper (if you haven’t seen a page peel ad yet, you can do so here! You’ll need to use the Explorer browser though… this ad doesn’t appear to work in the FireFox browser).

As you can see, it’s a pretty funky effect!

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C-T-P-M. Content, Traffic, PREsell, Monetize.

The C-T-P-M acronym was, to my knowledge anyway, first coined by my old boss, Ken Evoy of SiteSell.com. It very concisely “verbalizes” one of the most effective means of building a successful, long term online business.

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