There is no simpler way to syndicate your content, keep your visitors instantly informed of your site’s updates and obtain some in-pointing links in the process. (If you’re not using RSS yet yourself, download FeedReader for free, and then visit this URL. Open FeedReader, and click…

File > New > Feed

… to add the No-BS-Marketing feed to your reader. Now you’ll be updated instantly every time there’s a new post on this site. Cool, huh? And that’s really all there is to it!).

Depending on what platform you’re using you may already be publishing a RSS feed. Wordpress, for instance, publishes one automatically.  Just make sure you educate your visitors on what the feed can do for them, and make sure your “RSS” icon is displayed prominently, so interested people can subscribe to your updates.

To get the most “syndication” value from your blog, however, WordPress users may need to modify the “Update Services” settings – these are the services WordPress “pings” each time you create a new post. Here’s how to do it…

In the WordPress dashboard, look for the “Writing” heading under “Settings” tab. Click on it. Scroll to the bottom of the page and look for the textfield labeled “Update Services.” You can enter your favorite update services there, or use my list…

http://rpc.pingomatic.com/
http://api.feedster.com/ping
http://api.moreover.com/ping
http://api.my.yahoo.com/rss/ping
http://blogsearch.google.com/ping/RPC2
http://ping.amagle.com/
http://ping.bitacoras.com
http://ping.blo.gs/
http://ping.feedburner.com
http://ping.rootblog.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://pingoat.com/goat/RPC2/
http://pingqueue.com/rpc/
http://rcs.datashed.net/RPC2/
http://rpc.blogbuzzmachine.com/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.icerocket.com:10080/
http://rpc.newsgator.com/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://www.blogdigger.com/RPC2
http://www.blogoole.com/ping/
http://www.blogoon.net/ping/
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://www.lasermemory.com/lsrpc/
http://www.newsisfree.com/RPCCloud
http://www.popdex.com/addsite.php
http://www.snipsnap.org/RPC2
http://www.wasalive.com/ping/
http://www.weblogues.com/RPC/
http://www.bloglines.com/ping

If you’re not using a blog platform or any service that publishes feeds automatically, you’ll need to create and publish the feed manually. This is what you’ll do if you’re publishing in plain HTML, for instance. It’s what I do on the two HTML-based subdomains of UltimateFatBurner.com (i.e., fat burners and body building). Although XML is fairly simple to program, I use the FeedForAll software to update and maintain both of my manual feeds. Once I’ve updated my feed (which I do when new content is published) I then submit the feed URL to Ping-O-Matic. This ensures all the major services are informed of the new content.

Although on its own your RSS feed is unlikely to deliver immediate and dramatic results, it is a “no to low cost” online business-building strategy that both works, and leverages your time immensely.

Use it.