Good content, say the Internet powers that be, is king. After all, good content builds trust, demonstrates your knowledge and expertise and establishes a bond between you and your visitors or prospective customers.
Or does it?
When I went to school, getting a 70% grade on an exam was considered “good.” It was, as far as “levels” of good went, pretty average. A 90% grade on the other hand, was considered exceptional.
These days, the fact that providing “good” content is a critical element of online success is no secret.
But is “good” really enough?
Fact is, this isn’t 1999 anymore, and there isn’t a lot of low hanging fruit left to be picked. Chances are, whatever niche your business is in, it will already be facing well-established competitors.
“Good” content is simply no longer enough to differentiate you from your competitors, or others within your niche (It is, after all, easy enough to populate any web site with good content. You can buy PLR (private label rights) articles, outsource your articles to experts at Guru or Elance, or even write your own).
These days, what makes the grade is exceptional content. What constitutes exceptional?
Well written and researched material. Delivered in a friendly, personal, and passionate manner (it is your business after all… don’t be afraid to let your passion shine through!). A unique perspective never hurts either, if you can deliver one.
Too many web sites seem to be using PLR articles and newsfeeds as their primary source of content. Like T.V. dinners, which taste OK and provide adequate nourishment, such tactics will cover the “content” basics. But they won’t inspire your visitors, create raving fans of your products, or motivate anyone to return for more.
Good content is becoming commonplace. Exceptional content, on the other hand, remains rare.
Herein therefore, lies your key to success… in any niche!
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